https://www.noemibeltran.com/home daily 0.75 2022-03-30 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/1630460478689-ZDY8OBYPWK72HT1KUHSN/jaguar1.jpg Home https://www.noemibeltran.com/ux-design daily 1.0 2025-08-30 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/2dbdaa51-d8e0-4f6f-85b9-9c1246e4dcb4/Untitled+design+%2818%29.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/673759c0-cea7-4ea4-94a1-903778bf443b/Untitled+%2812+x+12+in%29+%281%29.png Home - IBM: Project UX Research https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/d1d7e69c-05d9-474e-ac58-68766b2eec79/Minimalist+Neutral+Multi+Device+Computer+Mockup+Website+Launch+Instagram+Post.png Home - American Airlines: Project Product Design, User Research https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/6ba3f855-33d3-4e61-aa69-35293198959c/CampusSwap+%286%29.png Home - CampusSwap: Case Study UX/UI Design, Product Design, Research https://www.noemibeltran.com/communi-gro daily 0.75 2024-04-11 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/708a00fe-e2bd-4dec-b291-4ea7485ada65/Copy+of+Add+a+%283%29.gif Communi-Gro - Communi-Gro Communi-Gro is a mobile application that helps connect organic produce growers to consumers while providing a social platform for garden enthusiasts to connect. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/780bb483-f122-4a80-b409-bbfbeca0c621/Blue+and+White+Simple+Minimalist+Modern+Swot+Analysis+Graph+%281%29.jpg Communi-Gro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/8ac94e13-9af3-46ce-8d3b-dcc945c889c0/Copy+of+Add+a.gif Communi-Gro - Usability Testing During the usability testing, I found that most users easily and quickly navigated through the high-fidelity prototype. After one test, I edited the navigation bar's size and colors. I also changed some of the pages to fit my customers' needs better, such as simplifying the options for the photo section. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/b4473c55-13da-4944-81c9-a16d43dabdb4/IMG_0693.jpg Communi-Gro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/88d04907-2f7b-4ce4-867d-f3fe3a57d4cb/Screenshot+2023-08-26+at+10.31.46+PM.png Communi-Gro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/c1678c62-b883-4c0b-b00f-3fdc9aef8adb/Affinity+Diagram+Brainstorm+Whiteboard.png Communi-Gro - Make it stand out Creating this affinity map helped me better understand what the customers wanted in this application and also helped me figure out what essential elements to include. This also helped me determine the type of customer this application would cater to. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/5d759cfc-d412-47bc-a6a4-847c6f72d74a/Copy+of+UI+Design+Social+Media+Professional+Mockup+Promotion+3D.png Communi-Gro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/3b14c774-f309-43e1-a9c2-04815fe8c892/Screenshot+2023-08-26+at+10.40.52+PM.png Communi-Gro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/6103088c-6fb7-46a1-9556-b13c6214af69/Screen+Shot+2022-06-13+at+9.24.13+PM.jpg Communi-Gro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/b585daa1-dbb9-4f4f-87db-d70f2c00aa70/Yellow+White+and+Gray+Editorial+Customer+Journey+Mapping+Online+Whiteboard.jpg Communi-Gro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/be76c4b2-f6e3-4f5d-96bc-4c0ad5610940/Screen+Shot+2023-03-08+at+9.07.23+PM.png Communi-Gro - For this case study, I conducted in-person and over-the-phone interviews to understand the customers' demographics using my proposed application. Key Takeaways from interviews: People serious about gardening or have a garden that consistently produces some vegetables often have surplus goods they do not know what to do with. People are looking for a safe way to communicate. Users want interaction with people who share similar interests, not just to exchange goods but also to exchange knowledge and receive feedback about best practices. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Communi-Gro https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Communi-Gro https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Communi-Gro https://www.noemibeltran.com/new-page daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/c9206abc-d7f8-4fc0-8aba-5ff06fd65c5b/noemi+beltran About - Hi there, I’m Noemi– a UX designer and researcher passionate about creating thoughtful, human-centered experiences. Before diving into the world of UX, I spent a decade in education, where I developed strong communication, empathy, and problem-solving skills. Teaching taught me to break down c omplex concepts, collaborate with diverse groups, and stay adaptable – all of which now shape my approach to research and design. Most recently, I completed a UX research internship at IBM, focusing on improving a new business intelligence tool. These experiences allowed me to explore both design's creative and analytical sides, combining visual storytelling with data-driven decision-making. I’m excited to bring my unique perspective and dedication to solving problems that matter. Let’s make something meaningful together! https://www.noemibeltran.com/free-migration-project daily 0.75 2023-09-14 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/f13bdf03-1ac4-4185-a230-023d734094e5/Turquoise+Photo+Advertising+Pitch+Deck+Presentation.jpg https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/a146ad02-40f7-46ab-84e1-c5629f5c84c8/Screen+Shot+2022-06-24+at+10.47.38+PM.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/abb7567a-4f9f-42e5-b547-06e3d32e8d75/Minimalist+Website+Launch+Computer+Mockup+Instagram+Post.jpg https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/22985da4-258a-4676-855e-f455b5e6f484/online+store+app+mockup+instagram+story.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/1658113554965-MBW9SVERVX07052M7AZV/Screen%2BShot%2B2022-07-17%2Bat%2B9.13.03%2BPM.jpg Free Migration Project https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/6a9c884c-0c46-405a-ae1d-c4831fb9b9f3/Screen+Shot+2022-07-17+at+9.12.36+PM.png Free Migration Project https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/1658113572413-TMS7ZG6UKY4T6R5A7IQ0/Screen%2BShot%2B2022-07-17%2Bat%2B9.11.56%2BPM.jpg Free Migration Project https://www.noemibeltran.com/americanairlines daily 0.75 2024-04-11 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/0860ff17-a9cb-4b39-bbd3-a810f47cc9ce/Professional+LinkedIn+Banner+%283%29.png American Airlines - American Airlines https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/b9fb6f54-bd53-4a4d-97ba-602a148eb1bc/Screenshot+2023-12-14+at+3.04.43+PM.png American Airlines - The site as of June 2023 was underutilized. People knew of its existence, but not everyone knew what the resource was for. The site was outdated; no maintenance processes were established, and was not utilized as the primary communication channel. Onboarding and learning resources were perceived to be inconsistent. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/774bfc11-e220-4d72-814f-48f84a7ce531/Screenshot+2023-08-17+at+9.40.00+PM.png American Airlines - I conducted 11 interviews with members of the loyalty, enterprise, and DevOps teams to get a holistic view of how everyone utilized the central UX platform. Interview Insights: The site has valuable resources, but the information needs to be organized better. Improving information architecture was vital to using and implementing a new design system. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/25cfdee3-760a-4a6e-b661-1f8a1457071c/Screenshot+2023-08-18+at+10.52.17+AM.png American Airlines - Make it stand out I used Luma Institute’s Design Thinking recipes for the session, where the goal was to identify areas of improvement within the CoE site and prioritize outcomes based on time constraints. https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/9c1f3e19-c440-4750-8ee7-3c4e4b9d287a/Screenshot+2023-08-18+at+12.05.35+PM.png American Airlines - Make it stand out Mobile Friendly https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg American Airlines https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg American Airlines https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg American Airlines https://www.noemibeltran.com/bcbstexas daily 0.75 2023-12-08 https://www.noemibeltran.com/ibm daily 0.75 2025-05-13 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/799dbef7-8ba5-4bcb-aa30-b1b4b0797a29/Screenshot+2024-11-17+at+8.25.17+PM.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/c3a5bf37-b65e-4c37-8128-520f8345afd1/Screenshot+2024-11-17+at+8.25.25+PM.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/b2ad819b-9dfe-4dae-8dc6-8f8e3a7b3751/Screenshot+2024-11-17+at+8.24.59+PM.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/bb8ebd23-8cb8-4f90-8656-d299a61a1859/Screenshot+2024-11-17+at+8.25.08+PM.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/363a395d-432e-49e4-979b-ca08b6a2097c/Image+11-17-24+at+7.30%E2%80%AFPM.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg IBM https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg IBM https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg IBM https://www.noemibeltran.com/campusswap daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/d153a5d9-5330-46f5-ac25-c146f20414c2/CampusSwap+%284%29.jpg https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/f394e9fd-074d-40ed-b18e-4e053de7b33e/Screenshot+2024-12-23+at+5.49.35+PM.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/ef80e9dc-fa23-4a2e-b17f-81576ca5eb3b/Screenshot+2024-12-23+at+8.40.38+PM.png 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https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/5c81c5c4-b105-451d-b779-d03a7792cb96/Untitled+design+%285%29.gif https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg CampusSwap https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg CampusSwap https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg CampusSwap https://www.noemibeltran.com/projects-1 daily 0.75 2025-09-14 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/acf38beb-bb1c-4aea-a716-4ff2e4c570ac/nextdoorheorimage.png https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/673759c0-cea7-4ea4-94a1-903778bf443b/Untitled+%2812+x+12+in%29+%281%29.png 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Print-on-Demand Designs Orange abstract design https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/2f637d91-95ba-431e-8a27-59f8d8523bce/Screen+Shot+2022-06-14+at+11.03.03+PM.png Other Work - Print-on-Demand Designs Watercolor peaches yoga mat https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/a6465a5e-53f8-4e5c-95b1-5ea12fe510ba/Screen+Shot+2022-06-14+at+11.07.12+PM.png Other Work - Print-on-Demand Designs Mushroom Print https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/bb0e18de-b711-422e-822f-224a28163690/Screen+Shot+2022-06-14+at+11.08.54+PM.png Other Work - Print-on-Demand Designs Save the Planet Raccoon tote https://www.noemibeltran.com/otherwork/project-three-8yrrd monthly 0.5 2021-09-01 https://images.squarespace-cdn.com/content/v1/612ec52e634d6429a3f4f32f/3097bd21-c5ee-47b5-9a51-4adf99a0fe4b/IMG_7120.JPG Other Work - before 2020 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